Why do women vote differently from men?

Parenting websites, fashion magazines and daytime TV. As the election looms, politicians will pop up in or on them all in the fight for the female vote. But why do women need to be targeted differently and does it work, asks Professor Alison Wolf.

BBC, 8th Mar 2010

Link: http://news.bbc.co.uk/go/rss/news/int/search/news+sport/health/-/2/hi/uk_news/magazine/8555358.stm