Microsoft launches first UK TV advertising campaign in bid to attract Google users

Microsoft is launching its first UK TV multimillion-pound TV advertising campaign to promote Bing, in a bid to steal search market share from Google.

Telegraph, 8th Mar 2010

Link: http://www.telegraph.co.uk/technology/news/7400065/Microsoft-launches-first-UK-TV-advertising-campaign-in-bid-to-attract-Google-users.html