Fun and games as web giants play catch-up
Today, tens of millions of people around the world will log in to Facebook — and engross themselves in the minutiae of crop rotation and animal husbandry. They are all playing Farmville, a cute, colourful game where players take on the role of a farmer — a game whose extraordinary success is forcing experts to rethink the future of the internet and social media.
The Times, 7th Mar 2010
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